Google Analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Widget Functionality

Our Google Analytics integration allows you to:

  • Visitor Number Stats – Display visitor information including Visits, Pageviews, Pages/Visit, Bounce Rate, Avg. Time on Site, % New Visits and Unique visitors from the last 1 to 365 days, filtered by profile, segment and filters, along with an optional secondary stat showing how that value has changed, either as a percentage or sparkline graph.
  • Campaign Number Stats – Display campaign information including Ad Clicks, Ad Cost, CPC, CPM, CTR and Impressions from the last 1 to 365 days, filtered by profile, campaign and filters, along with an optional secondary stat showing how that value has changed, either as a percentage or sparkline graph.
  • Ecommerce Number Stats – Display ecommerce information including Total Item Revenue, Total Transaction Revenue, Number of Items Purchased and Number of Transactions from the last 1 to 365 days, filtered by profile, segment, product and filters, along with an optional secondary stat showing how that value has changed, either as a percentage or sparkline graph.
  • Goal Number Stats – Display goal information including starts, completions, completion rate, conversion rate and goal value from the last 1 to 365 days, filtered by profile, segment, goal and filters, along with an optional secondary stat showing how that value has changed, either as a percentage or sparkline graph.
  • Event Number Stats – Display event information including total events, unique events, event value, avg. event value, visits with event and events per visit with event from the last 1 to 365 days, filtered by profile, segment and filters, along with an optional secondary stat showing how that value has changed, either as a percentage or sparkline graph.
  • Visitor Line Chart – Display visitor information including Visits, Pageviews, Pages/Visit, Bounce Rate, Avg. Time on Site, % New Visits and Unique visitors from the last 7 to 365 days, filtered by profile, segment and filters as a line chart, with an optional comparison line from the last month or year.
  • Event Line Chart – Display event information including total events, unique events, event value, avg. event value, visits with event and events per visit with event from the last 7 to 365 days, filtered by profile, segment and filters as a line chart, with an optional comparison line from the last month or year.
  • Campaign Line Chart – Display campaign information including Ad Clicks, Ad Cost, CPC, CPM, CTR and Impressions from the last 7 to 365 days, filtered by profile, campaign and filters as a line chart, with an optional comparison line from the last month or year.
  • Goals Line Chart – Display goal information including starts, completions, completion rate, conversion rate and goal value from the last 7 to 365 days, filtered by profile, segment, goal and filters, as a line chart, with an optional comparison line from the last month or year.
  • Ecommerce Line Chart – Display Ecommerce information including Total Item Revenue, Total Transaction Revenue, Number of Items Purchased and Number of Transactions from the last 7 to 365 days, filtered by profile, segment, product and filters as a line chart, with an optional comparison line from the last month or year.
  • Top Sources List – Display a list of Referral Path, Campaign, Source, Medium, Keyword, Advert or Social Network, listed by Visits, Pageviews, Pages/Visit, Bounce Rate, Avg. Time on Site, % New Visits, Unique visitors over the last 7 to 365 days, filtered by profile, segment and filters.
  • Top Platform List – Display a list of Browsers, Browser Versions, Operating Systems, Operating System Versions, Mobile Manufacturers, Mobile Models, Mobile Selectors, Mobile Device Info, Flash Versions, Screen Colors or Screen Resolutions, listed by Visits, Pageviews, Pages/Visit, Bounce Rate, Avg. Time on Site, % New Visits, Unique visitors over the last 7 to 365 days, filtered by profile, segment and filters.
  • Top Location List – Display a list of Continents, Sub-Continents, Countries, Regions, Designated Market Areas or Cities, listed by Visits, Pageviews, Pages/Visit, Bounce Rate, Avg. Time on Site, % New Visits, Unique visitors over the last 7 to 365 days, filtered by profile, segment and filters.
  • Top Pages List – Display a list of Hostnames, Page Paths, Page Path Hierarchy Levels, Page Titles, Landing Page Paths, Second Page Paths, Exit Page Paths or Page Depths, listed by Entrances, Entrance Rate, Pageviews, Unique Pageviews, Pageviews per Visit, Page Value, Time on Page, Average Time on Page, Exits or Exit Rate over the last 7 to 365 days, filtered by profile, segment and filters.
  • Current Visitor Count – Display the number of active visitors currently on your site, optionally filtered with your own filter.
  • Current Visitor Gauge – Display the number of active visitors currently on your site, along with the maximum and minimum counts recorded by that widget. This can be optionally filtered with your own filter.
  • Current Sources List – Display a list of Referral Paths, Campaigns, Sources, Mediums, Keywords or Traffic Types, listed by the number of active visitors currently on your site, optionally filtered with your own filter.
  • Current Platform List – Display a list of Browsers, Browser Versions, Operating Systems, Operating System Versions, Device Categories, Mobile Device Brands or Mobile Device Models,
    listed by the number of active visitors currently on your site, optionally filtered with your own filter.
  • Current Location List – Display a list of Countries, Regions or Cities, listed by the number of active visitors currently on your site, optionally filtered with your own filter
  • Current Page List – Display a list of Page Paths or Page Titles, listed by the number of active visitors currently on your site, optionally filtered with your own filter.
  • Current Visitor Map – Display the location of active visitors currently on your site, optionally filtered with your own filter, on a world map.

Useful Links

Knowledge Base article 

Screenshots

  • Campaign line chart

  • Ecommerce line chart

  • Goals line chart

  • Top location list

  • Top platform list

  • Top sources list

  • Visitors line chart

  • Current location list

  • Current page list

  • Current platform list

  • Current visitor count

  • Current visitor gauge

  • Current visitor map

  • Current source list

  • Example 1x1 Google Analytics Visitors widget showing number of visits for past 30 days and the percentage change as secondary stat

  • Example 2x2 Google Analytics Visitors widget showing number of visits for past 30 days and a sparkline as secondary stat

  • Example 1x1 Google Analytics E-Commerce widget showing number of transactions for past 30 days and a sparkline as secondary sta

  • Example 1x1 Google Analytics goals widget showing number of goal starts for past 30 days and a percentage as secondary stat

  • Example 1x1 Google Analytics events widget showing total events for past 7 days with no secondary stat

  • Example 1x1 Google Analytics events widget showing events per visit with event for past 7 days with no secondary stat

Anything missing? Let us know what integration you'd like to see and we'll look at making it happen. Send your integration requests and suggestions for improvement straight to help@geckoboard.com and we'll add it to the list immediately.