Product activity dashboard example

Photo of Paul Dorney, CTO and Co-Founder at Silbo
Paul Dorney

CTO and Co-Founder

* Contains sample data

What’s this dashboard for?

This dashboard gives us an overview of how usage of our platform Silbo, which matches sports officials with game providers, has been growing over time.

Working at a startup, it’s really important to share information with the whole team. Every three months there’s growth that could take a year and a half in a normal company, so it’s great for everyone’s morale, especially new team-members, to see we’ve gone up 5x or 100x against the year before for certain metrics, and that we’re trending in the right direction.

To track activity over time, there are a few metrics that we need to monitor closely. We feature these on our dashboard by connecting it to our database.

  • Assignments Over Time. This is the main indicator we use to represent sales and fulfillment on our platform. Having this metric on a dashboard is the perfect way to show the team how we’re growing month over month and year over year.
  • Downloads Over Time. We’ve included this for the same reason as Assignments Over Time: to visualize our progress. This is an important company metric for us, so we want to make sure it’s communicated clearly.
  • Active Referees Per Month This is basically how we track unique Active Users on our platform. There’s a correlation between this metric and Assignments Over Time so displaying them in the same place lets us see the interplay, and gives us a clearer picture of how we’re growing.

As our company grew, we realized that communication needed to improve. Initially there were four of us in a tiny office and everyone knew everything that was going on. But with 18 people and counting, we needed a way for the whole team to see the core metrics we care about as a business. That’s why we introduced dashboards, to help us all march to the same beat and have a clear understanding of where we’re going.

  • Clearly communicates core product usage metrics
  • Visualizes progress over time to keep morale high
  • Shortens meetings by getting everyone up to speed beforehand

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