This is the latest in our series of featured business dashboards, which highlights the interesting and different ways our customers are using Geckoboard. We hope that you will be inspired to try new ways of using your board, visualising your data and designing your dashboards.
Business dashboard for data-driven performance marketingThe first business dashboard we'd like to feature is that of RED Performance, a data-driven performance marketing agency based in Norway. Here's what Magnus Nilsson, Managing Director at RED Performance, had to say about their Geckoboard dashboards:
"Because we are running a large amount of campaigns it is key for us to be able to get an instant overview to track results and instantly spot risks. To achieve this we have created dashboards that show campaign activity on big screen monitors around the office. Four of these greets the team in the morning as they are fitted above their desks. Each monitor is powered by a jailbroken Apple TV running Firecore, which also means low power-consumption and an overall very cost-effective dashboard system. I read the post about Rasberry PI, but this renders much faster and is very stable. We love our gadgets, and especially cost-effective solutions that help us deliver results!" In total RED Performance monitor more than 20 websites at once using Geckoboard.
Their use comprises two main types of data: internal campaign data and external trend data: