JTBD: How to Develop a Product Your Customers Actually Want
We started using ‘Jobs to be Done (JTBD)’ about a year ago after learning about Intercom’s success with the framework. We recently wrote a post introducing JTBD and how we use it. To recap, the premise of JTBD is that people ‘hire’ products in order to make progress in their lives. When the...
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Secrets for Scaling: How Yoga International Grew Their Traffic by 97%
So often, a company finds itself in a position where it needs to evolve and change with the times in order to survive. Companies in the media industry are perhaps the most prime example of this, especially print publications. Geckoboard customer, Yoga International was on the frontline of the shi...
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