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Tips and tools

Make your life easier with step-by-step guides to your favourite tools, and recommendations for new ones.

Conversion Rates & Purchase Funnels: 6 Mistakes to Avoid

Conversion Rates & Purchase Funnels: 6 Mistakes to Avoid

  • by Dale Pearson
Anscombe’s Quartet – why summary metrics lie

Anscombe’s Quartet – why summary metrics lie

  • by Dale Pearson
SMART ASSES – a way to set even smarter goals

SMART ASSES – a way to set even smarter goals

  • by Team Geckoboard
Stop creating Sales dashboards in Excel

Stop creating Sales dashboards in Excel

  • by Dale Pearson
5 rookie mistakes you can easily avoid in the 2021 holiday rush

5 rookie mistakes you can easily avoid in the 2021 holiday rush

  • by Dale Pearson
How to keep your KPIs visible during busy periods and peak seasons

How to keep your KPIs visible during busy periods and peak seasons

  • by Dale Pearson
How to investigate a spike in your data

How to investigate a spike in your data

  • by Dale Pearson
The 9 best email marketing metrics to track – on a dashboard

The 9 best email marketing metrics to track – on a dashboard

  • by Dale Pearson
What is a dashboard – and does my business need one?

What is a dashboard – and does my business need one?

  • by Dale Pearson
Building your own KPI dashboard vs buying: Pros and Cons.

Building your own KPI dashboard vs buying: Pros and Cons.

  • by Tom Randle
Building a customer service framework: top tips from Tortuga, Lob and more

Building a customer service framework: top tips from Tortuga, Lob and more

  • by Team Geckoboard
The Customer Support Experience Report 2021

The Customer Support Experience Report 2021

  • by Sam Gane

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