Tips and tools

Make your life easier with step-by-step guides to your favourite tools, and recommendations for new ones.

Conversion Rates & Purchase Funnels: 6 Mistakes to Avoid

Anscombe’s Quartet – why summary metrics lie

SMART ASSES – a way to set even smarter goals

Stop creating Sales dashboards in Excel

5 rookie mistakes you can easily avoid in the 2021 holiday rush

How to keep your KPIs visible during busy periods and peak seasons

How to investigate a spike in your data

The 9 best email marketing metrics to track – on a dashboard

What is a dashboard – and does my business need one?

Building your own KPI dashboard vs buying: Pros and Cons.

Building a customer service framework: top tips from Tortuga, Lob and more

The Customer Support Experience Report 2021

Share your goals, metrics, and data on a live dashboard

Geckoboard is the easiest way to make key information visible for your team.

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Geckoboard TV dashboard