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Metrics and KPIs

Do your metrics and KPIs measure up? Learn how to choose, calculate, and communicate them with your team

Ecommerce Experts Share 6 Key Metrics to Start Tracking Today

Running an ecommerce business has never been easier thanks to technology that allows anyone to sell from anywhere....

  • by Laura Tyson

The Ultimate Startup Metrics Guide: 5 KPIs That VCs Recommend

For startups trying to find product-market fit, lots of metrics can actually distract from the real work of...

  • by Laura Tyson

SaaS Metrics: VCs Share the 7 Key Metrics You Need to Track

The fastest growing SaaS startups have one thing in common: they’re tracking the metrics that matter most....

  • by Laura Tyson

The Marketing Metrics Your Founder and CEO (Should) Care About

How does marketing impact the company’s bottom line? This is what every founder and CEO wants to...

  • by Nick Smith

The Key Metrics to Prove Your Online Community ROI

Editor’s note: This is a guest post by Carrie Jones at CMX. Any community professional can tell...

  • by Laura Tyson

The sales velocity equation that’s going to accelerate your sales

Editor's note: This is a guest post by Kevin Dewalt at MadKudu. One hundred years ago, John Wanamaker...

  • by Nick Smith

Getting the Metrics You Need From Google Analytics on your Geckoboard

Google Analytics is a monster tool. It’s so powerful and offers a wealth of insight, but it...

  • by Laura Tyson

Under the Hood: Here are the Marketing Metrics We Track and Why

We’ve shared many different example dashboards and just recently discussed a variety of marketing dashboard templates. A...

  • by Laura Tyson

How to Set and Track Metrics for Your Paid Social Campaign

So you’ve begun experimenting with paid ads on social media. Paid social is a fun marketing tactic...

  • by Tom Randle

Defining KPIs: How to Choose Metrics That Inspire Action

Delivering the right metrics to the right people at the right time opens infinite possibilities - one of...

  • by Laura Tyson

Leading, lagging, or lost? How to Find the Right KPIs for Your Sales Team

Knowing where you’re going is critical, but knowing how to get there is equally important. This is...

  • by Laura Tyson

Sales KPIs: how to define the right metrics for your B2B sales team

Identifying sales key performance indicators (KPIs) can feel like finding a diet that works: everyone claims their diet...

  • by Laura Tyson

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