Ecommerce dashboard examples

Real-world dashboards used by online sellers to track store performance, manage orders, and optimise every stage of the buyer journey.

Ecommerce KPI dashboard

Ecommerce KPI dashboards give online sellers an overview of store performance against key metrics. Successful ecommerce businesses need to optimise every stage of the customer journey, from first touch to purchase. Ecommerce dashboards allow online sellers to track their progress and quickly respond to any changes.

Example of a dashboard used to track ecommerce sales
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Ecommerce KPI dashboard

This dashboard takes many of its metrics directly from Shopify, which the store owner uses as their primary ecommerce platform. Not only is it important for the seller to track total revenue and orders, but also health metrics such as Average Order Value and Profit Margin. This seller has also included a Profit & Loss statement, detailing various business costs incurred last month. These metrics are not tracked in Shopify, but by using a data dashboard they can display these important metrics alongside the Shopify data, even though they come from different sources.

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Shopify dashboards

Shopify dashboards allow online sellers to view their most important store data in one place. When managing an ecommerce store it’s common to be working with Shopify alongside other tools such as Google Analytics, Facebook Ads, and Klaviyo. You may also manage multiple Shopify stores, which complicates your reporting. By bringing online store metrics from Shopify together into a KPI dashboard you’ll be able to spot issues as they happen and save time spent reporting.

Example of a dashboard used by Shopify merchants to view online store performance
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Shopify dashboard

This dashboard brings key data from a Shopify store together into one place. It gives the store owner an overview of sales, best selling products, Average Order Value, and even breaks out sales around a specific discount code. To help stay on top of potential issues, this dashboard also includes details of the unfulfilled orders from today alongside cancellations broken down into categories.

Example of an ecommerce dashboard tracking multiple online stores
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Multiple stores dashboard

There are many businesses who run multiple Shopify stores and need an overview of how each website is performing. This dashboard brings key data from two different stores together into one place, rather than having to switch between stores and reports within Shopify. Using a combination of data from Shopify, Google Ads, Google Analytics, and Mailchimp the team are able to get a real-time overview of how two stores are performing.

Example of a dashboard reporting on Shopify sales and Facebook Ads performance
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Shopify and Facebook Ads dashboard

This seller’s ecommerce business has a strong focus on Facebook Ads as the driver of new sales. This dashboard takes data from both the online store (Shopify) and Facebook, so the seller has a clear view of the performance of both platforms. Being able to see ad spend alongside revenue in one place makes it easy to understand return on ad spend and identify when campaigns need adjusting.

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Ecommerce marketing dashboard

Ecommerce marketing dashboards allow Marketing Managers to track the success of their campaigns for online stores. The content of these dashboards can vary depending on the types of campaigns running and the focus of the marketing team. The main aim is to bring together key metrics from across multiple platforms and, in some cases multiple brands, to give the Marketing Manager a complete overview of performance in one place.

Example of a dashboard used by Marketing Managers with multiple online brands
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Multiple brand management dashboard

For businesses managing multiple brands, this dashboard highlights how you can share key sales information for multiple online stores alongside other important data from Google Ads, Google Analytics, Mailchimp, and Zendesk Support. It gives an overview of real-time data to ensure your online brands are running as expected on a day-to-day basis.

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