Email newsletter dashboard examples
An email newsletter dashboard tracks how individual campaigns are performing alongside the bigger picture — open rates, click rates, conversions, and list growth over time. It gives email marketers a quick read on what's working and what's drifting.
Email marketing dashboard
This dashboard is tracking several key metrics related to the brand’s regular newsletter. In the top left hand corner, they are tracking the number of conversions generated from newsletter sends. In the bar chart, we can see the individual performance of email campaigns in the form of Open Rate, Click Through Rate and Email Bounce Rate. Along the bottom of the dashboard, we can track how many new subscribers the newsletter has attracted this month. This includes a helpful visualization of the maximum number of subscribers allowed under their marketing platform’s current plan (5,000). Finally, we can see the number of days until the next scheduled newsletter send. This is helpful when communicating and coordinating with stakeholders across the business.
See also: 9 best email marketing metrics to track
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An email newsletter dashboard gives content and marketing teams a view of how their email campaigns are performing — tracking engagement, list growth, and conversions in one place. It's used by teams running regular newsletters or nurture sequences who want to improve performance without digging through email platform reports.
Geckoboard is a live dashboard tool that connects to Mailchimp, HubSpot, and other email platforms to give marketers a real-time view of campaign and list performance. It replaces manual reporting with a dashboard that updates as new data comes in — no one needs to pull the numbers.
Typical metrics include open rate, click-through rate, unsubscribe rate, list size, new subscribers, and conversions from email. Teams running both HubSpot and Mailchimp campaigns often compare performance across both platforms.
Building a custom email newsletter dashboard is straightforward with Geckoboard's dashboard builder. Connect Mailchimp, HubSpot, or spreadsheets to pull campaign engagement data automatically, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. Start a free trial or learn more about how Geckoboard works.
Use it to automate reporting by replacing manual export-and-paste email reporting with a live view of campaign metrics. It also helps monitor performance in real time so you can spot a drop in open rates after a send and investigate before the next campaign goes out.