Social media monitoring dashboard examples
A social media monitoring dashboard tracks performance across your channels in one view — follower growth, organic reach, paid campaign results, brand mentions, and social listening signals. It gives marketing teams a fast read on what's working and keeps the metrics visible rather than buried across different platforms.
Social media overview dashboard
This dashboard shows how a KPI dashboard can bring together and display performance data from multiple social media channels. Not only is it tracking the number of followers the company has on each platform, but also how its advertising campaigns have performed over the last seven days.
Furthermore, in the line chart, we can see the effects of their social media marketing, which is visualizing data from Google Analytics that shows traffic acquired from the different social media platforms this month.
Instagram dashboard
This dashboard focuses on Instagram performance. It displays metrics such as followers and website traffic, in addition to metrics tracking the performance of the most recent post.
Instagram is a popular platform for influencer marketing. Here we can see that the Marketing Manager who uses the dashboard is also tracking the success of various influencer campaigns, in the form of revenue generated from promo codes. Promo codes are a popular way to provide influencers with an exclusive ‘incentive’ for their followers, but also have the dual purpose of being able to track the ROI for each individual influencer campaign.
LinkedIn dashboard
This dashboard focuses on LinkedIn marketing, a popular social media platform for B2B marketers. As we have seen, it’s important to not only track your brand’s performance on the platform itself, in the form of organic content and paid advertising, but also the effect that activity generates further down the funnel. Ultimately, this dashboard makes it clear that signups are the North Star metric, indicated by the KPI’s placement in the top left hand corner.
Browse other popular examples
A social media monitoring dashboard gives marketing teams a live view of how their brand and campaigns are performing across social channels — tracking follower growth, engagement, and paid social results in one place. It's used by social media managers and marketing teams who run activity across multiple platforms simultaneously.
Geckoboard is a dashboard tool that connects to social platforms and ad tools to give marketing teams a live view of performance across their channels. It brings organic reach, paid results, and social listening data into one place — so teams can track what's happening without logging into each platform separately.
Common metrics include follower count, post reach, engagement rate, impressions, clicks, and paid campaign performance. Platform-specific dashboards track metrics like Instagram story views, LinkedIn page followers, or Facebook ad spend.
Building a custom social media monitoring dashboard is straightforward with Geckoboard's dashboard builder. Connect Instagram, LinkedIn, Facebook Ads, and Google Analytics to pull social and referral data into one view, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. Start a free trial or learn more about how Geckoboard works.
Use it to bring data together from all your social platforms into one view, so you're not toggling between Instagram Insights, LinkedIn Analytics, and Ads Manager separately. It also helps monitor performance in real time so social managers can see how a post or campaign is performing in the hours after it goes live.