What is a social media monitoring dashboard?
Social media monitoring dashboards visualize important performance metrics for a brand’s marketing efforts on social media. This includes followership, organic performance, the performance of paid advertising, and the visibility of their brand through 3rd party content and discussions (otherwise known as social listening).
Social media overview
This dashboard shows how a KPI dashboard can bring together and display performance data from multiple social media channels. Not only is it tracking the number of followers the company has on each platform, but also how its advertising campaigns have performed over the last seven days.
Furthermore, in the line chart, we can see the effects of their social media marketing, which is visualizing data from Google Analytics that shows traffic acquired from the different social media platforms this month.
This dashboard focuses on the company’s Twitter performance. We can see the number of website sessions and conversions generated by Twitter traffic. We can also see the number of people following both the company Twitter account, and the CEO’s Twitter account, including some recent mentions.
This dashboard focuses on Instagram performance. Like the Twitter dashboard, it displays metrics such as followers and website traffic, in addition to metrics tracking the performance of the most recent post.
Instagram is a popular platform for influencer marketing. Here we can see that the Marketing Manager who uses the dashboard is also tracking the success of various influencer campaigns, in the form of revenue generated from promo codes. Promo codes are a popular way to provide influencers with an exclusive ‘incentive’ for their followers, but also have the dual purpose of being able to track the ROI for each individual influencer campaign.
This dashboard focuses on LinkedIn marketing, a popular social media platform for B2B marketers. As we have seen, it’s important to not only track your brand’s performance on the platform itself, in the form of organic content and paid advertising, but also the effect that activity generates further down the funnel. Ultimately, this dashboard makes it clear that signups are the North Star metric, indicated by the KPI’s placement in the top left hand corner.