Product updates

Improvements to our GA4 integration

We’ve shipped some improvements to our Google Analytics 4 integration:

  • More dimensions: You can now break GA4 metrics down by more dimensions, including by content group, content type, channel grouping, page path, device, operating system and first session date. We’ve also added several more Google Ads dimensions, including ad group and keyword text, and (much requested) support for a campaign dimension.

  • Metrics and dimensions are now grouped more logically for easier browsing.

  • You can now visualize bounce rate.