What’s this dashboard for?
We created this dashboard for the relaunch of our website, to help everyone in Marketing stay on top of core health metrics related to the relaunch.
It’s designed to answer two questions that are always front of mind during a launch: “is anything broken?” and “how is the new website performing compared to the old one?”
We wanted our dashboard to quickly highlight any acute problems with the new site that would affect the visitors’ experience. As a marketing team, we decided that the most useful metrics to keep an eye on would be:
- Website Uptime (from Pingdom)
- Bounce Rate on our homepage for new visitors compared to the previous 7 days (from Google Analytics)
- Bounce Rate on our product page for new visitors compared to the previous 7 days (from Google Analytics)
In addition, we wanted to keep an eye on Twitter to see if our visitors were flagging anything publicly (and also for the feel-good factor of seeing people’s reactions to our hard work!)
About a month before the launch of our new site, I thought about a previous launch when we spent way too much time flicking between browser tabs to painstakingly monitor every individual aspect of our site. This time around, I wanted to make sure that the team were paying attention to the right things — an underperforming page, broken user journey, or great piece of feedback — rather than a barrage of unactionable information.
Ahead of launch day I built this dashboard with just the information we’d need if something was going particularly well or poorly. Then I let the team know that this dashboard would be the main source of data during launch week.
The main change we made, after displaying the dashboard for a few days, was adding some granularity to the way we monitored Bounce Rate. To begin with, we were monitoring Bounce Rate across the whole site, but we quickly realized that this might obscure any changes to the two pages we really care about: our homepage and our product page. By creating two separate visualizations for each of these pages, we were much more confident that we weren’t missing anything major.
- Flags usability issues quickly
- Helps you monitor reactions on social media
- Shows the effects on traffic in real time