What is a Google Ads campaign dashboard?
Google Ads provides detailed metrics on the performance of ad campaigns for paid search, display and video. However, it is not always easy to visualize this data in a way that it is easy to digest – especially for team members and managers who don’t regularly use the platform. This problem can be solved by the use of KPI dashboards, which visualize only the most important metrics in a format that is easy to understand.
Google Ads this month
This dashboard shows the performance of Google Ads over the past month. The dashboard makes it easy to see how the budget is being utilized, and how the campaign is performing overall in terms of clicks and conversions.
The line charts in the middle split the campaign by ad group. Here we can see that the ad group targeting branded search terms has been performing consistently, but there has been significant improvement in the ad group targeting generic keywords used by small businesses.