CMO dashboard examples
A CMO dashboard gives a Chief Marketing Officer a single view across marketing spend and performance — from brand health to campaign results to pipeline contribution. It keeps the metrics that show whether marketing is working visible at the level leaders need.
CMO dashboard
This CMO dashboard focuses on three areas. In the first column, the CMO is tracking some important brand health metrics, including the volume of monthly searches for their brand name, the number of mentions of their brand on social media, and their current Net Promoter Score. This gives the CMO an indication of both brand awareness and sentiment, both of which are leading indicators of future commercial success.
In the central section, the CMO dashboard is tracking metrics related to customers. This includes the average Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Many CMOs and Marketing Directors use the LTV:CAC ratio to measure the financial sustainability of their current marketing investment. The principle being that the cost of acquiring a customer should be repaid several times over during the customer lifetime.
Finally, this dashboard is also reporting on the overall advertising spend this quarter. This dashboard is designed to give a high level overview, whereas the individual performance of these campaigns is likely to be measured by other dashboards used by Marketing Managers, such as a digital marketing dashboard.
Browse other popular examples
A CMO dashboard gives the chief marketing officer a top-level view of pipeline contribution, channel performance, campaign ROI, and brand metrics. It helps CMOs track whether marketing is hitting revenue targets and where budget is generating the best return — without digging into channel-specific tools.
Geckoboard is a live dashboard tool that connects to CRM, ad platforms, and marketing tools to give marketing leaders a single view of performance. It keeps the metrics visible at the level CMOs need — without requiring someone to compile a report each week or quarter.
Key metrics include MQLs, SQLs, pipeline influenced, cost per lead, win rate from marketing source, website traffic, and campaign ROI by channel. CMOs at SaaS companies also track MRR influenced by marketing.
Building a custom CMO dashboard is straightforward with Geckoboard's dashboard builder. Connect HubSpot, Salesforce, and SQL databases and custom data sources to pull pipeline, campaign, and attribution data into one view, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. Start a free trial or learn more about how Geckoboard works.
Use it to share a live view of marketing’s contribution to revenue so leadership sees the impact of marketing without needing a custom report. You can also replace the weekly marketing summary email and send a scheduled snapshot instead.