Digital marketing dashboard examples
A digital marketing dashboard pulls the KPIs that matter most — across search, social, email, and paid — into a single view. It cuts through the volume of data that digital marketing generates and gives managers a clear read on where campaigns stand.
Digital marketing campaign dashboard
In this dashboard example, the Marketing Manager is tracking the effectiveness of campaigns she is running across Google Ads, Facebook and Instagram. The dashboard tracks budget utilization as well as overall website conversions, including Cost per Conversion. Using this dashboard, she can easily see that Facebook Ads have been underperforming, at over $50 per conversion. She is also able to track other metrics higher up the funnel, such as Cost per Click, to help determine exactly where in the user journey she can be more effective.
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A digital marketing dashboard gives marketing managers and campaign teams a live view of paid and organic performance across channels — combining search, social, and web analytics into one screen. It replaces the need to check each platform separately, so teams can see the full marketing picture at a glance.
Geckoboard is a live dashboard tool that connects to ad platforms, analytics tools, and social channels to give digital marketers a single view of campaign performance. It eliminates the need to log into each platform separately to understand how campaigns are running across channels.
Key metrics include ad spend, impressions, clicks, CTR, conversion rate, CPA, ROAS, and organic sessions. Teams running multi-channel campaigns track these per platform to compare which channels are driving the best return.
Building a custom digital marketing dashboard is straightforward with Geckoboard's dashboard builder. Connect Google Ads, Facebook Ads, Google Analytics, and Instagram to pull campaign data from each channel automatically, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. Start a free trial or learn more about how Geckoboard works.
Use it to bring data together from paid search, social, and web analytics into one view — so you're not piecing together campaign performance from four different tabs. It also helps monitor performance in real time, so campaign managers can pause underperforming ads the moment they spot a problem.