What is a lead generation dashboard?
A lead generation dashboard visualizes the performance of lead generation tactics used by marketing teams. In particular, it allows marketing teams to understand the effectiveness of different aspects of their demand generation funnel, and if any areas require further or urgent attention.
Lead capture - 7 day performance
This dashboard provides a snapshot of the company’s lead generation performance over the past seven days. We can see how many leads have been generated each day.
Furthermore, the dashboard sets parameters for when different aspects of the funnel are performing above or below a set threshold. We can see, for example, the landing page is converting leads at a rate above the 5% goal. However, we can also see that the welcome email has dropped below the 95% target for successful deliveries. This might require further attention.