← Dashboard Examples

Marketing dashboard example

Marketing Dashboards come in many different styles and you can customise them to focus on the KPIs that are important to your business.

To give you some examples:

  • Marketing Performance Dashboard Looks at specifics around the sales funnel and measures performance through a defined set of criteria from lead to final sale conversion.

  • Marketing Analytics Dashboard Focuses on your analytics data, detailing for example specific numbers around bounce rates, time onsite, number of referrers and most active cities.

  • Social Media Marketing Dashboard Contains all of the metrics from your key social networks, shares, engagements, followers and the like

The example in the graphic above is a simple ‘overview’ style Digital Marketing KPI dashboard for a hypothetical digital marketing team that’s interested in monitoring how several different marketing channels are performing. You can click on the graphic for a full dashboard demo.

This imaginary marketing team is interested in bringing new visitors to their website, and their dashboard shows that they’re currently focused on driving visits via organic search, social media, email and pay-per-click advertising.

Running along the top row, there are widgets showing New visitors via search, New visitors via PPC and New visitors via social, which are pulling data using Geckoboard’s Google Analytics integration, with filters applied on the Search and Social widgets for more accurate reporting. A simple Twitter followers widget, powered by the Twitter integration, is given slightly less importance up in the top right.

Whereas the top row of the dashboard is reporting on how Marketing has performed in recent times, the rest of the dashboard is geared more towards current performance. The Facebook Ads spend widget shows that the team wants to monitor closely how much money they are putting in to their Facebook advertising campaigns so they don’t over (or under) spend.

Although it clearly isn’t a main focus, the Mailchimp list growth widget shows that the company still considers their mailing list to be an important channel, whilst a Current visitors widget, again powered by the Google Analytics integration, is a nice (though not very actionable) addition that gets team members glancing at the dashboard several times a day.

Finally, in the bottom right, the marketing team looks to have just launched ‘Campaign X’, and are keen to monitor its early progress. A Mixpanel widget shows how many clicks have occurred on the main call to action link on Campaign X’s landing page, and a temporary Average CPC widget has been spun up whilst someone in the team experiments with Google AdWords paid search.

As we showed from our various marketing dashboard examples above, this team might in future create several dashboards that go into more detail for each marketing channel they’re using. But for now, this general KPI dashboard shows a good breadth and depth of information for a small team to start acting upon.

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