SEO dashboard example

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If you sell a product or service online, you’re likely interested in search engine optimization (SEO). SEO tactics help your website and landing pages rank better on search engines such as Google and Bing. So when your target audiences search for the need you fill or product you offer, your website and brand name will be one of the first they see.

SEO is just one of the many arms of marketing that helps drive traffic to your site. We suggest having a master Marketing Performance Dashboard to track your marketing efforts on a high level - in addition to an SEO Dashboard to track the performance of your SEO efforts specifically.

The graphic above is an example of an SEO Dashboard for a hypothetical marketer focused on tracking organic search traffic to their company’s website.

What metrics are on the SEO Dashboard?

This marketer is interested in how much traffic is being generated to their website, as well as what keywords their website is ranking for. All data on this dashboard is pulled using the Geckoboard Google Analytics integration.

Starting to the far left, you’ll see Sessions via Organic Search vs Target metric. This metric measures how many website sessions came from organic search (when someone searches a term, then clicks on your website) over the past 30 days. The number in the bottom right corner in the grey box indicates your goal - 1.2M sessions for our hypothetical marketer. The bottom percentage tracks your progress towards your target.

The widget below that shows the same data but depicted as a graph so you can see the trends in organic search traffic to your website. Specifically, what days of the week are generating the most volume.

To the right of that on the top row, you’ll find New Customers via Organic Search vs Target. These are your conversions - visitors who made a purchase after discovering your website through organic search. The target number at the bottom turns green once you’ve reached or exceeded your target conversion goal.

On the bottom row, next to the graph, you’ll find a breakdown of Organic Search Clicks Over the Last Week with the number changes from the previous week.

Next to that, is the Average Click Through Rate (CTR) of Organic SERPs (search engine results pages). This is the average number of people who click your site after seeing it in their search results. Below the number in the widget is the percentage change from the previous week. To the right of that, is a metric indicating Organic Search Impressions from the last week with the number of impressions changed (positive or negative) from the previous week. This is the number of times your website appeared in organic search results over a week.

The last widget on the bottom row indicates the website’s average ranking (or Average Organic Position) for the last week. That is, the average place the website falls in search results for your target keywords.

Finally, all the way to the right is the Top Keywords the Website is Ranked for by % Search Traffic. Meaning, 12.11% of people who search “lobster recipes online” (for example) clicked on this marketer’s website when they searched that term. Armed with that knowledge and assuming this marketer wants to target people interested in lobster recipes, they can create more content on this topic and use this term to drive even more relevant traffic.

An SEO Dashboard is an effective way to keep your team on the same page and ensure you’re creating relevant content and copy for your target audience. It also surfaces a lot of key metrics around a key acquisition channel that you might otherwise be running blind to.

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