Ecommerce Dashboard Examples

What is an ecommerce dashboard?

Successful ecommerce businesses need to optimize every stage of the customer journey, from first touch to purchase. Ecommerce dashboards aggregate the most important performance metrics, so online sellers can track their progress and quickly respond to any changes.

  1. Ecommerce KPI dashboard

    This dashboard takes many of its metrics directly from Shopify, which the store owner uses as their primary ecommerce platform. Not only is it important for the seller to track total revenue and orders, but also health metrics such as Average Order Value, and Profit Margin.

    This seller has also included a Profit & Loss statement, detailing various business costs incurred last month. These metrics are not tracked in Shopify. But by using a data dashboard, they can display these important metrics alongside the Shopify data, even though they come from different sources.

    • Focus area

      Revenue, orders, business health

    • Who looks at it?

      Owner, CEO, Marketing Director

    • How often?

      Every day

    • ShopifyGoogle Sheets
  2. Shopify and Facebook Ads dashboard

    This seller’s ecommerce business has a strong focus on Facebook Ads, as the driver of new sales. This dashboard takes data from both the online store (Shopify) as well as Facebook, so the seller has a clear view of the performance of both platforms.

    • Focus areas

      Ad performance, revenue

    • Who looks at it?

      Owner, Social Media Manager, Marketing Director

    • How often?

      Every day

    • ShopifyFacebook Ads

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