What is an ecommerce dashboard?
Successful ecommerce businesses need to optimize every stage of the customer journey, from first touch to purchase. Ecommerce dashboards aggregate the most important performance metrics, so online sellers can track their progress and quickly respond to any changes.
Examples of ecommerce dashboards
Ecommerce KPI dashboard
This dashboard takes many of its metrics directly from Shopify, which the store owner uses as their primary ecommerce platform. Not only is it important for the seller to track total revenue and orders, but also health metrics such as Average Order Value, and Profit Margin.
This seller has also included a Profit & Loss statement, detailing various business costs incurred last month. These metrics are not tracked in Shopify. But by using a data dashboard, they can display these important metrics alongside the Shopify data, even though they come from different sources.
Focus area
Revenue, orders, business health
Who looks at it?
Owner, CEO, Marketing Director
How often?
Every day
- ShopifyGoogle Sheets
Shopify and Facebook Ads dashboard
This seller’s ecommerce business has a strong focus on Facebook Ads, as the driver of new sales. This dashboard takes data from both the online store (Shopify) as well as Facebook, so the seller has a clear view of the performance of both platforms.
Focus areas
Ad performance, revenue
Who looks at it?
Owner, Social Media Manager, Marketing Director
How often?
Every day
- ShopifyFacebook Ads
