Product update

Cross-object filtering for HubSpot

Our HubSpot integration now supports cross-object filtering, letting you filter metrics based on properties from associated objects — not just the object you’re measuring.

This is particularly powerful for Deal metrics, where you can now filter by properties of associated Contacts, Companies, or related activity:

• “Value of all deals where the associated company’s country is the UK”
• “Win rate for deals where the associated contact is an ICP”
• “Number of deals that have at least one meeting booked”

You can also filter Contact metrics by associated Company properties — for example, “Number of contacts where the associated company’s industry is SaaS.”

Available now in the HubSpot data source. Get in touch via the in-app chat if you have any feedback or questions.