Audience Churn

What is Audience Churn?

Audience churn calculates how many users you are losing in a certain period of time.

How to calculate Audience Churn?

((#) Users this month - (#) Users in the previous month) - (#) New Users this month = (#) Audience Churn

For example, let’s say a website launches in January and gets 4000 new users. In February, it reaches 5000 total users, 1200 new users. The audience churn in this case is calculated as follows:

(Users in February - Users in January) - New Users in February = Audience Churn

(5000 - 4000) - 1200 = -200

Pros:

Calculating audience churn can help you gain a better understanding of your website’s audience so that you can adjust your strategy.

Cons:

Use audience churn to measure the effectiveness of your website layout. Test for revenue vs churn to find the best content to ads ratio.