Listing Conversion Rate

What is Listing Conversion Rate?

This metrics calculates the percentage of buyers who viewed a particular listing and then completed a purchase.

How to calculate Listing Conversion Rate?

(#) purchases from listing / (#) of listing views = (%) Listing Conversion Rate


Tracking Listing Conversion Rate helps you assess the quality of your listings in terms of generating revenue. For example, sellers whose listing conversion rates are low across listings may not be a good fit for your marketplace.


If the volume of views for a particular listing is low, you should focus on addressing this issue first before getting too caught up in conversion rates.