Percentage of Active Listings

How to calculate Percentage of Active Listings?

This metrics calculates the proportion of listings which show up in buyers’ searches. No two marketplaces are the same, so the definition of an active listing may differ based on your business needs and specificity.

How to calculate Percentage of Active Listings?

For this calculation, an active listing is a listing which has had 5 views in the past week. If there are any other circumstances which make your marketplace unique, tweak the definition accordingly and use the following formula:

# of active listings / total # of listings = (%) Percentage of Active Listings


Understanding if listings are viewed by users is crucial for the growth of the marketplace. Inactive listings could become a threat to your revenue growth.


Focusing on the percentage of engaged users alone can prevent you from noticing other threats to your business, such as a decreasing number of buyers or a decreasing listing conversion rate. Remember key metrics for an online marketplaces fall into three categories–buyer activity, seller activity and revenue–so choose the right mix to get an overview of your business performance.