CPM per Page View
What is CPM per page View?
This metric calculates the overall level of monetization.
How to calculate CPM per page View?
($) CPM per Ad Impression
(#) Ads per Page
($) CPM per Page View
As a publisher, you are always looking to maintain a balance between content and ads. Too many ads can alienate loyal users, while not enough ads could impact your overall ad revenue. Testing different layouts should help you find the right combination for you.
Getting to caught up in tracking this metric could mask issues with audience engagement or content quality. An engaged audience will ultimately help you achieve greater ad revenue.