Percentage of Satisfied Transactions

What is Percentage of Satisfied Transactions?

This metrics calculates the proportion of satisfied transactions.

How to calculate Percentage of Satisfied Transactions?

(#) of satisfied transactions / total (#) of transaction ratings = (%) Percentage of Satisfied Transactions

Pros:

In a two-sided marketplace, user reviews are great indicators of a good reputation. Declining ratings could signal an issue with the reliability of the service.

Cons:

Investigate whether there is one particular seller at fault for the drop in percentage. You could look into measuring percentage of satisfied transaction per seller to help you identify the problem. Otherwise, the drop may indicate a general dissatisfaction with the service sellers are delivering.