CPM per Page View

What is CPM per page View?

This metric calculates the overall level of monetization.

How to calculate CPM per page View?

($) CPM per Ad Impression * (#) Ads per Page = ($) CPM per Page View

Pros:

As a publisher, you are always looking to maintain a balance between content and ads. Too many ads can alienate loyal users, while not enough ads could impact your overall ad revenue. Testing different layouts should help you find the right combination for you.

Cons:

Getting to caught up in tracking this metric could mask issues with audience engagement or content quality. An engaged audience will ultimately help you achieve greater ad revenue.

How should you visualize CPM per Page View:

number viz icon line chart icon

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