What is a company dashboard?
Whereas some dashboards are designed to support a specific team or individual, company dashboards are designed to be seen by everyone in the organization. (Sometimes they’re even designed to be seen by visitors who are passing in the lobby.) These dashboards are a great way of creating a sense of common purpose and shared understanding of company performance. They can be used to reinforce the company’s mission, vision and strategic priorities.
Daily pulse dashboard
This daily pulse dashboard is designed to be placed in a prominent part of the office where everyone can see it. Remote workers are also sent a daily snapshot of this dashboard via Slack and/or email. It focuses the company’s attention on important developments in sales and customer satisfaction.
In addition, many elements of this dashboard are designed with the watercooler effect in mind. In other words, it’s a conversation starter. This includes recent social media mentions and customer feedback. The ‘biggest deals’ leaderboard is also a nice way of recognizing great performance, and encouraging friendly competition.
This dashboard is used by an EdTech company whose mission is to train as many young people as possible, via their online course. It goes to show that not all company KPIs need to be financial. This dashboard focuses on the number of certificates issued (the goal is to achieve 100,000) and their global reach (the goal is create alumni representing every country of the world).
By aligning their dashboard with the company mission and purpose, it creates a motivational effect. It’s a constant reminder of why team members do what they do, regardless of which team they’re in. This is further helped by the stream of recent customer feedback.