Product updates

Improvements to our GA4 integration

We’ve shipped some improvements to our Google Analytics 4 integration:

  • More dimensions: You can now break GA4 metrics down by more dimensions, including by content group, content type, channel grouping, page path, device, operating system and first session date. We’ve also added several more Google Ads dimensions, including ad group and keyword text, and (much requested) support for a campaign dimension.

  • Metrics and dimensions are now grouped more logically for easier browsing.

Additional metrics for Facebook Ads (now out of Beta)

We’ve made some improvements to our new Facebook Ads data source, and are happy to say we’re bringing it out of beta too 🎉.

Add a Facebook Ads widget now and you’ll see we’ve added highly-requested support for custom conversions, as well as several more standard conversion metrics, including:

  • Number of conversions
  • Canceled subscriptions
  • Contacts
  • Donations
  • Location searches
  • Products customized
  • Recurring subscriptions
  • Appointments scheduled
  • Subscriptions
  • Trials started

We’ve also added the ability to select ‘today’ as a time period and see those metrics update throughout the day.

Ecommerce metrics for GA4

Our Google Analytics 4 data source now supports the full range of ecommerce metrics available in GA4, making it possible to show sales volume, most popular items, checkouts, promotion performance and more on your dashboards 🎉

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Facebook Ads beta

ICYMI: we recently shipped a beta version of a new Facebook Ads data source that includes a broader range of metrics, improved filtering options, and grouping functionality, enabling Facebook advertisers to build much richer dashboards with Geckoboard.

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You can try the new integration by logging in to Geckoboard and selecting it from our list of data sources. In it you’ll find:

  • All the metrics you’re used to from our older Facebook Ads integrations, plus all-new ROAS metrics and more metrics tracking actions, such as app installs or video views
  • Metrics related to three of Facebook’s standard conversion types (Purchases, Leads and Completed Registrations) - more conversion types are coming soon.
  • Filtering by multiple campaigns, ad sets or ads on one widget (rather than creating separate widgets for each)
  • Grouping by campaign, ad set or ad, making it easier to compare performance between them on one widget
  • Engagement metrics (previously known as “Campaign results”)

For this release, custom conversions are not currently supported, but will be added soon; if you rely on these, our ‘Legacy’ integration will continue to support these for now.

Please let us know if you have any feedback whatsoever - just drop us a line by clicking ‘Help’ whilst logged in, or email support@geckoboard.com.

New Wistia, Freshservice, Dixa, SatisMeter, Orbit and Delighted data sources

We’re kicking off 2022 by adding a whole bunch of brand new data sources 🎉

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Wistia: track the performance of different videos on your Wistia account, with metrics like total view count, unique views, play time and engagement.

Freshservice: Track ticket volume, time to respond, time to resolve, time to close, as well as surfacing a feed of tickets, filterable by priority, status, type, requester, deal ID and more.

Dixa: See how many agents are online, and see a list of all agents by their current connection status or presence.

Orbit: Monitor the results of your community-building effort by surfacing metrics like number of activities performed by members of different orbit levels, reach, love, and more. (Update July 2024: Orbit have shut down their API, and this integration is no longer functional.)

We’ve also shipped a new Delighted data source, replacing our previous version, which provides a more streamlined widget-building experience for showing metrics like NPS, number of survey responses, promoters, passives and detractors, as well as a feed of survey results as they come in.

ClickUp and Redash data sources

We’ve added two new data sources - ClickUp and Redash 🎉

ClickUp: Connect your ClickUp account, pick a workspace, and visualise:

  • Total number of tasks on a list
  • Number of tasks by status
  • Number of tasks by specific start date, due date or completion date
  • List of tasks broken out by status or key dates

Redash: Visualise the results of queries saved in Redash, with the added benefits of:

  • Choosing between the latest, maximum, minimum, sum or average values
  • Combining several metrics on one line or column chart
  • Bucketing data by year, month, week, day, hour or minute
  • Adding goals and status indicators to indicate how a metric is doing

Improvements to our Mixpanel data source

We’ve added some new time periods and ways of bucketing data to our Mixpanel Events Line Charts and Funnel Completion Line Charts:

  • You can now choose to bucket data by week to make your data less noisy
  • On our Mixpanel line charts we’ve also added new time periods: Last 90 days and Last 6 months, to better map to options you have in Mixpanel