Rubicon Project

Rubicon Project is a leading technology company automating the buying and selling of advertising globally. Its Advertising Automation Cloud is one of the industry’s largest independent technology platforms used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertising brands across a massive marketplace that powers more than 180 billion ad trades per month.

Jan Gelin, Vice President of Engineering, explained how they developed a whole new level of sophistication when it comes to data-driven operations.