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Monitor business health to better determine direction of growth
Thanks to the data visibility that Geckoboard enables, I am completely in tune with the health of my business. It helps me understand margin effects and make better decisions for growth. It’s 50% gut backed by 100% data.David Abrahamovitch, Co-founder and CEO, Shoreditch Grind
Founded in Shoreditch, London, in 2011, Grind & Co. run espresso bars, cocktail bars, restaurants and recording studios across the capital.
Grind & Co started off as a fun side project for David when he took over his dad’s mobile phone shop on East London’s Old Street Roundabout and turned it into Shoreditch Grind, a popular espresso bar.
The first Grind was swiftly followed by several other sites and David, a self-confessed data addict, found it increasingly difficult to stay on top of the numbers. The whole team wanted a tool that would allow them access to their key performance indicators (KPIs) in a quick and seamless way without having to log into several systems and services. They also needed a mobile optimised tool for staff who move around between the different branches but still want to stay connected.
In total, Grind & Co now has five Geckoboards up and running. Three sites have one dashboard each while HQ has a group-level stats dashboard and a marketing dashboard monitoring social media engagement and their loyalty card scheme.
Sales figures of all sorts dominate the dashboards: Sales compared to different points in time (day, week, month, year) and sales per category (coffee, food, alcohol). Customer count, average spend per customer and budgets are also being monitored.
One of the main KPIs is ‘average coffee service time’. Orders are registered on Revel powered iPad tills and baristas check off each order on iPads mounted directly on the coffee machines. All the service duration data is fed live onto the dashboards.
The aim is that no customer waits longer than 4 minutes. Orders that go over that time turn red on the dashboard, alerting management to where and when more staff are needed to ease the queues.
The dashboards let Grind & Co know what kind of capacity a specific branch can handle and if a branch is understaffed.
Everyone in the company has access to the dashboards, which has resulted in a gamification effect between the different sites, a bit of friendly competition that motivates the barristas and ultimately helps the business grow.
This level of data accessibility and visibility allows David and his colleagues to be completely in tune with the health of the business in real-time. 50% gut instinct is always backed up by 100% data. By understanding margin effects, management can make better decisions for growth and shape decisions about expansion.